September 29, 2007

Why Make This?

"Why Make It?" is what we say when confronted by a product or experience that operates in a manner contrary to its fundamental purpose. Like a printer that doesn't advance paper or knee-high stockings that don't stay up, these are things that make you wonder - not what - but if the designers and engineers were thinking.

To a lesser degree, "Why Make It?" also applies to things which a reasonable person would assume should make life more convenient but actually make life harder.

It does not refer to the occasional manufacturing defect (but does apply if the manufacturing process is flawed), nor does it apply to the formerly wonderful gadget which was gloriously easy, fun and helpful to use in its own day but is now failing with age.

"Why Make It?" is what we say just before driving back to the store and self-possessedly demanding an immediate refund in cash, not store credit.

We want you to avoid having to exclaim "Why Make It?" yourself.

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